BISSELL returns to Best in Show with Aly Raisman and the Cone of Honor to spotlight BISSELL Pet Foundation’s Fix the Future® initiative

GRAND RAPIDS, Mich., Sept. 14, 2026 /PRNewswire/ — BISSELL®, celebrating 150 years of helping families and pets share cleaner, happier homes, joined designers Rachel Antonoff and Susan Korn, founder of Susan Alexandra, for their third annual Best in Show on September 9 at New York City’s Webster Hall. Returning to New York Fashion Week for the second consecutive year, BISSELL brought its Every Purchase Saves Pets™ commitment to the runway alongside BISSELL Brand Ambassador and decorated gymnast Aly Raisman, raising awareness for BISSELL Pet Foundation’s Fix the Future®, the nation’s largest spay and neuter initiative.

During the show, 15 adoptable dogs from Animal Haven strutted the runway alongside celebrity handlers in hopes of finding loving homes. United by a shared commitment to celebrate the joy pets bring to our lives, BISSELL, Raisman, Antonoff and Korn used the playful fashion moment to spotlight pet adoption and the lifesaving work of BISSELL Pet Foundation.

BISSELL Brand Ambassador Aly Raisman, a decorated gymnast and passionate advocate for pet adoption, walked the runway with Birdy, an adoptable dog from Animal Haven

“As a passionate advocate for pet adoption, I’m proud to help raise awareness for BISSELL Pet Foundation’s Fix the Future® initiative,” said Raisman. “Every BISSELL purchase supports the Foundation’s mission to reduce pet homelessness. Since November 2023, Fix the Future relief veterinarians have helped spay and neuter more than 452,000 pets. This work is especially meaningful to me because expanding access to affordable spay and neuter services can help more pets find loving homes.”

This year BISSELL brought fashion and purpose together through an immersive CONE-TURE installation inspired by the traditional post-procedure pet cone. At its center was the BISSELL Cone of Honor, a fashion-forward reimagining of the traditional “Cone of Shame” that celebrated spay and neuter as an honorable choice while raising awareness for BISSELL Pet Foundation’s Fix the Future® initiative.

BISSELL’s commitment to pets extends far beyond cleaning up after them. Through Every Purchase Saves Pets™, BISSELL supports BISSELL Pet Foundation’s lifesaving work to create a better future for pets, including adoption, spay and neuter, transport, vaccination, microchipping, and crisis and disaster response programs. Through Fix the Future®, BISSELL Pet Foundation addresses one of the root causes of pet homelessness by expanding access to affordable spay and neuter services in communities with the greatest need.

“For 150 years, pets have been at the heart of BISSELL, and our commitment to them extends far beyond the products we make,” said Laura Bretz, Global Brand and Communication Strategy Director at BISSELL. “Every Purchase Saves Pets brings that commitment to life by helping support BISSELL Pet Foundation’s lifesaving work. Best in Show gives us a joyful, highly visible way to raise awareness for Fix the Future and the critical role spay and neuter plays in reducing pet homelessness.”

“Best in Show brings together so many things we love – fashion, pets and creating joyful, unexpected experiences,” said Rachel Antonoff, fashion designer and founder of Rachel Antonoff. “BISSELL felt like such a natural partner because pets are at the heart of everything they do. Through Every Purchase Saves Pets, BISSELL supports BISSELL Pet Foundation’s work to create a better future for pets, and we’re excited to use the show to help bring that mission to life.”

Since its founding in 2011 by Cathy Bissell, BISSELL Pet Foundation has partnered with more than 6,025 organizations across the U.S. and Canada and impacted more than 1.3 million pets. Since November 2023, Fix the Future® relief veterinarians have helped spay and neuter more than 452,000 pets, providing nearly 13,000 total days of surgery in support of 196 organizations across 28 states.

To learn more about how every BISSELL purchase helps save pets, visit BISSELL.com/savepets. To learn more about BISSELL Pet Foundation’s Fix the Future® or make a lifesaving donation, visit bissellpetfoundation.org/programs/fix-the-future. 

About BISSELL®
Celebrating 150 years of legacy, invention and innovation, BISSELL is a fifth-generation, family-led company committed to creating cleaner, happier homes for families and their pets. Guided by a belief that every family deserves a cleaner home, BISSELL blends deep consumer insight with a pioneering spirit to deliver solutions that meet — and exceed — the expectations of today’s pet parents.

BISSELL’s passion for pets extends far beyond cleaning through its support of BISSELL Pet Foundation and its mission to end pet homelessness. Founded by Cathy Bissell in 2011, more than 1.3 million pets (and counting) have been impacted through adoption, transport, spay/neuter and crisis response. Every BISSELL purchase helps save pet lives — because for BISSELL, clean homes and thriving pets aren’t just part of the story; they’re at the heart of its 150-year legacy.

A Family Company Since 1876. Every Purchase Saves Pets™.

Learn more at BISSELL.com and follow BISSELL on Instagram, TikTok and Facebook.

About BISSELL Pet Foundation®
BISSELL Pet Foundation is a charitable 501(c)(3) nonprofit organization with a mission to help reduce the number of animals in shelters through pet adoption, spay/neuter, microchipping, and crisis and disaster response. Founded in 2011 by Cathy Bissell, BISSELL Pet Foundation is an extension of her long-standing love for animals and commitment to their welfare. BISSELL Pet Foundation has since partnered with more than 6,025 shelters and rescues across the U.S. and Canada to help pets find loving homes. The Foundation is supported by generous donors and BISSELL Inc., where Every Purchase Saves Pets™. To learn more or make a lifesaving donation, visit BISSELLPetFoundation.org.

About Rachel Antonoff
Rachel Antonoff is a New York-based fashion designer and founder of her eponymous ready-to-wear label, built on the belief that getting dressed should be joyful, expressive, and never taken too seriously. Known for her distinctive prints, saturated color, and playful approach to storytelling, Antonoff creates clothes designed to be lived in—pieces that become part of their wearer’s most memorable moments, from the everyday to the extraordinary.

Since launching the brand, Antonoff has cultivated a devoted community around a thoughtful approach to fashion that pairs irreverence with intention. With inclusive sizing, considered construction, and a strong commitment to ethical production, her collections are designed to feel as good to wear as they are fun to look at.

Her work has been featured in The New York Times, Vogue, ELLE, W Magazine, Women’s Wear Daily, New York Magazine, and The New Yorker, among others, and the brand has collaborated with partners including Bass, Archie Comics, Keds, and Pepperidge Farm.

Beyond fashion, Antonoff is a co-founder and board member of The Ally Coalition, an organization dedicated to supporting LGBTQ+ youth and advancing equality through music, advocacy, and community.

About Susan Alexandra
Founded by Susan Korn in 2014, Susan Alexandra is a New York-based lifestyle brand rooted in color, humor and self-expression. Best known for its signature hand-beaded bags and jewelry, the brand has expanded into Judaica, homeware, pet and baby accessories, with many pieces made by hand in New York City. Susan Alexandra has collaborated with brands including Vans, Disney, Sweetgreen and Warby Parker. To learn more, visit SusanAlexandra.com.

Media Contacts:
BISSELL: pr@bissell.com
BISSELL Pet Foundation: TeamBPF@jonesworks.com

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SOURCE BISSELL Homecare, Inc.