Fabletics and Kevin Hart Tee Up a Fresh Take on Golf Style
Hart, the longtime partner of Fabletics Men, debuts an exclusive new collection inspired by his growing love of golf
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EL SEGUNDO, Calif., Sept. 15, 2026 (GLOBE NEWSWIRE) — Fabletics, the world’s most fashionable, high-performance activewear brand, today unveiled a new golf-inspired collection with longtime partner and global superstar Kevin Hart. Inspired by Hart’s love of the game, the collection channels his signature style and fiercely competitive spirit.
Designed to be worn on and off the course, the Kevin Hart x Fabletics collection offers polished, versatile styles for the modern golfer and anyone seeking an elevated everyday look. It also marks the debut of Hart’s new signature logo, available exclusively at Fabletics and featured throughout the brand’s “Get Your Hart-On” campaign.
“Bringing your A-game isn’t about being the best. It’s about showing up every day with confidence, drive and focus,” said Hart. “That’s what ‘Get Your Hart-On’ means to me and what this collection represents. Whether you’re new to the game or a seasoned pro, the real competition is with yourself. I couldn’t have imagined bringing this to life with anyone other than my Fabletics family, who always help me show up and stand out.”
Featuring 19 styles for men and women, the new Kevin Hart x Fabletics collection reaffirms the diverse offerings from the brand – building on lifestyle pieces that are suitable on and off the golf course and in and out of the gym. The edit brings together Fabletics favorites for men across The One, Don, and GridTech collections – must-have styles like the Don Polo, Cruiser Jacket, and Golf Short, and the GridTech Quarter Zip Hoodie and Jogger – in a sophisticated and subtle color palette of black, white, khaki, and green. For women, mix-and-match staples like the Oasis High-Waisted Legging, On-The-Go Skirt, Anywhere Built In Bra Tank, and Define Performance Classic Mini Dress, round out the collection.
“We’re expanding where and how Fabletics shows up, and this collection brings our point of view to golf in a way that feels authentic to Kevin and the brand,” said Fabletics co-founder Don Ressler. “At its core is a universal idea: greatness isn’t defined by stature, experience or where you start, but by the passion, discipline and confidence you bring. Wearing these pieces is a reminder to carry that mindset into whatever you take on while having some fun along the way. We’re proud Kevin trusted Fabletics to bring this idea to life, reflecting the trust and creative partnership we’ve built since launching Fabletics Men together in 2020.”
To spotlight the collection, Hart stars in a new digital short alongside his wife, Eniko Hart, and his longtime business partner, Ron “Boss” Everline. In the video, Hart and Everline are gearing up to play a round when things veer off course and start to draw raised eyebrows as Hart proudly, and increasingly loudly, talks about getting his ‘Hart-On,’ of course referencing his new logo featured in the collection.
The Kevin Hart x Fabletics collection is size-inclusive, with available sizes ranging from XXS to 4X, and prices ranging from $29.95 to $164.95 USD. Starting today, September 15, the pieces will be available for purchase on the Fabletics website.
To learn more, or to stay in the loop on future news, follow @Fabletics and @FableticsMen on Instagram.
About Fabletics
Founded in 2013 and headquartered in El Segundo, CA, Fabletics is the world’s largest digitally native activewear brand*, fusing style-centric design with cutting-edge technology to deliver fashionable, high-performance active lifewear at an accessible price. Powered by its proprietary Fashion OS tech platform and an innovative VIP membership program, Fabletics offers a uniquely personalized shopping experience to its more than 3 million active customers. The brand has evolved activewear beyond the gym into every aspect of daily life—championing confidence, inclusivity, and self-expression for everyone and every body. Fabletics collections are available online in the U.S., Canada, and Europe, and in person at more than 135 state-of-the-art retail stores globally.
*Source: Euromonitor International Limited; Based on total global retail sales in the calendar year 2020 from custom research conducted in October 2021.
Media Contact:
press@fabletics.com
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