Featured Launches a Free Newsjacking Tool That Lets PR Agencies Run Reactive PR for Every Client

One workflow per client. As often as every 15 minutes, Featured flags breaking stories with a suggested angle and the reporters and HARO requests to pitch.

SCOTTSDALE, AZ, UNITED STATES, October 14, 2026 /EINPresswire.com/ — Featured, the AI co-pilot for PR, today launched Featured Newsjacking, a free newsjacking tool for agencies and in-house teams that react to breaking news for many clients at once. Users describe what each client or spokesperson can credibly speak to and which cities they serve. Featured then sends the breaking stories that fit, each with a suggested angle, by email or Slack, and finds the journalists and open HARO requests on the topic while the story is still developing.

Newsjacking is the practice of adding a brand’s expert commentary, data, or perspective to a breaking news story in order to earn media coverage. PR practitioners also call it reactive PR, rapid-response PR, or trendjacking, and when the angle ties a national story to a specific market or industry, localizing a story. It works because journalists covering a developing story need credible sources quickly, and the first qualified expert to respond is often the one who gets quoted.

Most PR teams run newsjacking today with a patchwork of Google Alerts, a spreadsheet of reporters, and a separate check of the HARO inbox. Featured Newsjacking replaces that patchwork with a single workflow that combines news monitoring, angle suggestions, and media targeting, so the time between a story breaking and a pitch landing shrinks from hours to minutes.

How Featured Newsjacking works
1. Set up the workflow. Users log in to Featured.com, choose “Add new workflow,” and select Newsjacking. They enter who the workflow is for (themselves, a client, or a spokesperson), that person’s areas of expertise, the keywords to monitor, any off-limits topics, and the countries, cities, and language to track. Keywords can be topics, industries, companies, or competitors.
2. Choose where alerts go. Users pick Slack or email delivery and a daily, weekly, or custom schedule, as often as every 15 minutes.
3. Receive stories with angles. When news breaks on a tracked keyword, Featured sends each relevant story as a card with a suggested angle based on the user’s expertise, a “Why” that explains the fit, and “Supporting coverage” that lists the other outlets reporting it.
4. Find who to pitch. Clicking “Find newsjacking opportunities” on a story surfaces journalists on that beat, open HARO requests on the topic, bylined article opportunities, relevant podcasts, and speaking opportunities, and drafts a pitch with the story and angle already in place. Featured never contacts journalists on a user’s behalf.

News alert tools tell a PR team that a story is trending and leave the team to work out who to contact. Featured Newsjacking connects the alert to the action: every story arrives with an angle, and every angle leads to a list of people and places to pitch. Because Featured owns and operates HARO and Connectively, open journalist requests on the topic appear alongside the journalists who cover it. A journalist who posts a request on HARO receives 42 pitches on average. Newsjacking reaches the reporter before that request exists. Media monitoring suites have begun adding newsjacking features on their enterprise plans; Featured Newsjacking is available on free accounts.

“Newsjacking has always been a speed game, and most PR teams lose it on logistics,” said Brett Farmiloe, Founder and CEO of Featured. “By the time someone has read the story and built a media list, the reporter has filed. That gets harder with every client an agency adds. Featured Newsjacking does the watching and the matching for each client, so the team’s time goes into saying something worth quoting.”

Featured Newsjacking is designed for PR agencies, in-house communications teams, founders, and subject matter experts who want to be quoted on the news in their field, as well as digital PR and SEO teams that use reactive PR to earn editorial links. Each workflow has its own keywords, off-limits topics, cities, and Slack channel, so alerts for different clients never share a feed and one person can triage all of them. Users can add the cities a client serves, and Featured looks for local angles on national stories, the tactic PR practitioners call localizing a story.

Featured operates on a freemium, usage-based model. Free accounts can set up a Newsjacking workflow and receive stories and suggested angles in email or Slack. Usage limits apply. For higher usage limits, the Lite plan is $29/month and the Pro plan is $79/month, and the Pro+ plan, built for agencies and power users managing multiple campaigns, is $1,199/month, all billed annually.

Featured Newsjacking is available now at Featured.com.

About Featured
Featured is the AI co-pilot for PR, a platform that helps PR professionals and subject-matter experts land media placements, build brand authority, and grow AI visibility through journalist requests, newsjacking, podcasts, and bylines. The company owns and operates HARO (Help a Reporter Out) and Connectively as standalone products within its portfolio. Learn more at featured.com.

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Brett Farmiloe
Brett@featured.com
https://featured.com

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Scottsdale, AZ

Brett Farmiloe
Featured.com
brett@featured.com
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